SAME SHIT

… in the end it is all the same shit, covered in a different design.

Same Shit is a critique of Consumerism in the jewellery industry. The design changes, but the exploitation of our planet and the people remains the same. We work with materials that are mined while nature, animals and people suffer, materials are bought from conflict countries and therefore regimes are financed. The pearl is in its history a good example of these abuses. Hardly anything about the abuses in this industry has changed over the centuries, it is covered by a new label.

The work consists of the classic ensemble of pearl necklace and pearl earrings and a performance. The physical works are beads made of rabbit and bird shit (collected from the roof of Shenkar Jewelry Department in TelAviv) covered with mother of pearl.

In the performance, I tag myself with a pearl necklace out of price labels. Each label shows a different price. Only the turning of a wheel changes the price. This symbolizes the arbitrariness in pricing of luxury goods.